To inculcate a sense of political correctness into youth through comics is the unlikely aim of the project «RESPECT 2.0» — a joint project of the Goethe Institute in Moscow, the Youth Human Rights Movement and the Moscow International Festival of Comics «KomMissia» which also had the support of the European Union. Its founders are confident that through comics it is possible to speak to youth in a clear and pertinent language on subjects such as the idea of respect and relations with people of different ethnic, religious and social groups.